Chetan Bhagat – Now most of the youths in India know him!

When I go to Landmark, I almost see 4 out of 10 teens pick one of his books. One reason, probably, could be its price – One of the cheapest books in the store. J . The captions were also attractive; it read “Best Selling Indian Author”. Probably the other reason could be because he is an “Indian”. Well I bought his books probably to see why he is the Best Selling Author or why almost all present youths have his books in their shelves.


I have now read two of his books – "One night at the Call Center" and "The 3 Mistakes of My Life". The reason is simple. His books are like an unedited script before making a cinema. A time pass cinema will have all the ingredients like romance, action, comedy, sentiment mixed in suitable proportions. And of course in cinema sometimes the logical element would have been brushed aside. It’s same with his books also. His success lies in his simplicity of relating current day to day happenings, incidents in his books. Some examples to highlight are the One day Cricket match between India and Australia, night life in the metros, reference to Orkut, the communal riots etc. His writing has no complicated English words. It’s easy to understand. Sometimes the producers of a movie insist on an item number showing the hottest models to promote the film. Probably that thought provoked Chetan to include love making chapters in his book too. Movies rarely give a message, while most of them only entertain. It applies to his book as well.

Another reason the reach of his books could be the area where he targets – IIT, Cricket, and Call Centers. What could be his next area of interest?